If you're like most entrepreneurs, you're strapped for time and resources. You don't have the luxury of spending hours creating new content day after day.
But that doesn't mean you can't produce great content - in fact, you may be surprised to learn that recycling your old social media posts is a great way to help you save time and grow your business.
Here are five reasons why repurposing your social media content is a smart move:
Save time: Creating new content can be time-consuming. By repurposing old content, you can save yourself hours of work.
Reach a wider audience: When you share old content, you open up the possibility of reaching new people who may have missed it the first time around.
Keeps your brand fresh: Repurposing content ensures that your social media accounts stay active and help you maintain a consistent presence online.
Drive traffic to your website: Every time you share a link to your website, you have the opportunity to increase traffic and generate leads. Update out-of-date information with fresh facts, visuals, or perspective before publishing again for maximum impact.
Want even more content re-purposing inspiration? Check out "How to create content like a CMO" from The Scale Up Collective.