AR Commerce: An Opportunity for Luxury Brands

What's the future of fashion with AR? Explore insights from Snap's Arguelles and Gucci's Triefus in this conversation with Vogue Business.

AR Commerce: An Opportunity for Luxury Brands
Photo by UNIBOA / Unsplash

Join Vogue Business innovation editor Maghan McDowell in conversation with Snap’s Carolina Arguelles and Gucci EVP Robert L. Triefus about the potential for augmented reality commerce in fashion and luxury retail.

Arguelles discusses how brand AR strategies have matured, and Triefus offers an inside look at Gucci’s focus on AR and its recent project with Snapchat.

The conversation offers insights on owning the “digital layer” around physical goods, which is growing in importance as retail faces an unprecedented crisis amid Covid-19.