Business Model Design: B2B2C

You've started your business, now what? Explore how the B2B2C model can help you grow and accelerate your success.

Business Model Design: B2B2C
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Business model design is a strategic approach that outlines how a company operates, delivers value to its customers, and achieves sustainable profitability.

It forms the operational blueprint of an organisation, including its revenue sources, value proposition, cost structure, and customer engagement mechanisms.

Designing a robust business model is paramount for the long-term success and growth of a company.

One unique approach within business model design is the integration of B2B (business-to-business) and B2C (business-to-consumer) operations, forming what is known as a B2B2C model.

This model opens up opportunities to tap into both markets, allowing a business to create multiple revenue streams while expanding its customer base.

Keep reading for a quick overview of real-world examples, then watch the bitesize explainer to enrich your understanding the B2B2C potential.

Understanding B2B2C Through Real-World Examples

Here are familiar real-world examples of successful companies operating B2B2C

  1. Microsoft: B2C through consumer software, B2B through enterprise solutions.
  2. Adobe: B2C via individual software licenses, B2B with cloud services for businesses.
  3. Amazon: B2C through online retail, B2B through Amazon Web Services.
  4. Dropbox: B2C through personal cloud storage, B2B via business collaboration tools.
  5. PayPal: B2C for personal transactions, B2B for business payments and transactions.
  6. Uber: B2C through ride-hailing, B2B with Uber for Business.
  7. LinkedIn: B2C as a professional social network, B2B through hiring and advertising solutions.
  8. Apple: B2C through products like iPhones and Macs, B2B with enterprise and education solutions.
  9. Slack: B2C for personal use, B2B for business communication and collaboration.
  10. Coursera: B2C offering online courses, B2B offering employee upskilling.

Dive Deeper: Watch a Short Video Explainer

The B2B2C model holds vast potential for businesses willing to adapt and evolve.

To help you better understand this approach and its benefits, check out this short explainer...

Successfully managing both B2B and B2C audiences can be complex, and it's often advised to begin with one segment.

However, once a firm foothold is established in one domain, integrating the other can prove transformative for your business growth.