Level up quickly with this free Digital Marketing course from Google.
Accredited by Interactive Advertising Bureau Europe and The Open University, this course is the perfect starting point for aspiring entrepreneurs and small business owners.
With hands-on exercises and real-world examples, Google trainers show you how to turn knowledge into action and master the basics of digital marketing.
Here's a glimpse of what you'll learn:
- Analytics: Track and analyse user data to gain actionable insights and improve your online marketing effort.
- Content Marketing: Increase brand awareness and conversions by creating and distributing high-value content to potential customers
- Display Advertising: Get noticed online by identifying the right audiences, ad networks, and strategies for your display ads
- E-commerce: Build an online store and sell effectively online while optimizing the user experience
- Email Marketing: Master the basics of email marketing, including how to track responses, create landing pages, and use A/B testing
- Local Marketing: Reach and engage potential customers nearby through local directories, mobile marketing, and building a local search presence
- Mobile Marketing: Learn the differences between mobile sites and apps and develop effective mobile SEO and advertising strategies
- Google Ads: Introduction to Google Ads and how to choose keywords, optimise campaigns, and get better returns
- Search Engine Optimisation (SEO): Understand the differences between organic and paid search, and optimise your web pages for easier content discovery
- Social Media Marketing: Identify the right social network sites, create engaging content, and measure your success
- Video Marketing: Integrate video into your online strategy, create budget-friendly video ads, and reach the right audience
- Channel Integration: Identify the right digital channels to achieve your business goals and create better online user experiences