The fashion industry is facing a defining moment. Climate change and the loss of biodiversity are closely tied to the fashion industry, and we must act now.
McKinsey's report, 'The Future of Fashion: Sustainable Brands and Circular Business Models' explores the decade ahead and is a must-read for those who care about the future of our planet.
The report answers crucial questions such as, will fashion resale surpass retail? How can the industry reduce its carbon footprint? And, what do consumers truly think about sustainability in fashion?
Consumer Behaviour is Changing
s are increasingly demanding sustainability from fashion brands, and circular business models will no longer be optional. The younger generation, driven by sustainability, will change the fashion business.
The emotional attachment, loyalty, and excitement for brands will be closely tied to their sustainability attributes. The key to mass adoption of circular business models is the circular consumer experience. Brands that make it easy and hassle-free to return garments to the circular cycle will lead the way.
Take a Deep Dive
With insights from experts like Vanessa Rothschild, H&M Group's global sustainability manager, who believes that "companies embracing circularity and digitisation will dominate the fashion industry," this easy-to-digest overview offers a roadmap for a sustainable future.
Don't miss out on the chance to be part of the future of the circular economy and slow fashion, click the link now! Click here to read the full report.