Podcasting is exploding in popularity as a marketing tactic for businesses of all sizes. In the UK alone, an estimated 15.3 million people listen to podcasts, and this number is expected to increase to almost 20 million by 2024.
For those who don't feel like traditional social media channels fit their personality or strengths, podcasting is a great way to show passion for your niche and establish yourself as an expert in your field.
Starting a podcast may seem intimidating, especially for beginners, but it's actually easier than you think.
We sat down with Debra Levitt, podcast producer and founder of Bridgeroad Consultants, to find out the "5 things to know about... Starting a Podcast." From equipment considerations to research suggestions and tips for building an audience, Debra's advice can help ease your way into podcasting.
Here are the five key takeaways:
- Anyone can make a podcast, regardless of their age or demographic, as long as they have access to the internet.
- When starting your podcast, ask yourself, "Who am I speaking to and why?" Identifying your target audience is key to creating content that is both interesting and relevant to your listeners.
- Manage your expectations and set realistic goals. Don't compare yourself to others; focus on building your own unique audience and voice.
- Keep it simple and don't invest in expensive equipment until you're sure that podcasting is right for you. High-quality sound can be achieved with a reasonably priced lapel mic, a Blue Yeti, or a Rode Pod Mic.
- Promote your podcast to build buzz and grow your audience. Create audio and video snippets to share on social media channels and ask guests to share their episodes with their communities.
By following Debra's key pieces of advice, you can reduce your anxiety and set yourself up for success.
And remember, anyone can make a podcast, but it takes effort and consistency to build a loyal following.