If you've ever grappled with articulating what exactly it is you're offering, you're not alone. The challenge often lies in crafting an offer that speaks to your unique niche.
📺 Watch the video for an in-depth understanding and real-world examples from two Inspiration Space businesses, Pirus Health and Rebel Patch…
Three Components of a Niche
A niche is not just who you serve, but also what you offer and how you offer it.
1. Who: Identify your ideal clients or customers.
2. What: Specify the service or product you offer.
3. How: Describe your unique approach or method.
Adapt as needed to stay relevant.
Who: Creative Makers (Hobby), Designers & Artists (vocation), and Culture X Sustainability Activists.
What: Makes and sells patches.
How: Through DTC & retail partnerships, community collaborations, and accessible tools for self-expression for behaviour change (delivered via content & experiences).
Rebel Patch's niche isn't just the 'who', which is a diverse creative community.
It's also the 'what', unique patches, and the 'how', a multi-channel approach including DTC, retail partnerships, and community collaborations.
Who: Lean teams in Clinical Development and Startups x Innovation in Health who think like the founder, Lindsay Perera.
What: Consultancy services in the healthcare industry.
How: A holistic 'person-centred' approach based on 20 years of experience in Customer & End User Experience, with values like empathy, partnership, compassion, authenticity, and a results-driven, coaching approach.
For Pirus Health, the 'who' is specific teams in healthcare, but the 'how' is equally important: a unique, holistic, person-centred approach based on extensive experience and specific values.
- Focusing solely on 'who' can lead to a narrow view.
- Not adapting your niche in a changing market can be detrimental.
Rebel Patch and Pirus Health have niches defined by a combination of who they serve, what they offer, and how they offer it.
This makes them adaptable and distinct in their respective markets.
- Sometimes, your unique approach or personality is the niche.
- Some customers are drawn to the 'how' or 'what', not just solving a specific problem.