Create Clickable Copy with 'S'
This small modification significantly boosts your writing. Learn how to use and grab 10 examples you can swipe.

As a bootstrapping founder, wearing multiple hats is part of your job description, and mastering the art of copywriting is no exception.
Small modifications in your copy can have an enormous impact on your performance.
A particularly potent yet subtle technique is integrating an "s" into the verb of your headlines.
Keep reading to learn how to use it, plus 10 examples you can swipe.