Supercharge Your Emails with a "Super Signature"

The "super signature" serves as a gentle nudge, keeping your services top of mind, increasing the likelihood of conversion.

Supercharge Your Emails with a "Super Signature"
Photo by Kelly Sikkema / Unsplash

Enhance your email impact with a "super signature", a concept coined by Dean Jackson of More Cheese Less Whiskers.

This simple tactic serves as an effective and subtle mechanism to guide your email recipients towards the offerings that matter the most to your business.

How to Use It

Rather than leaving your recipients guessing how you can assist them, explicitly state it in your email signature.

It's about being forthright without seeming aggressive. Simply append a "P.S." to your automatic signature, gently directing the recipient's attention to how you can be of service.

A typical example could be, "P.S. Whenever you're ready, here are three ways I can help you."

Follow this by listing and linking, if possible, your most crucial offerings or products. This simple add-on not only saves the recipient's time but also highlights your key services.